Chapter II: Little Italy

Attachment to one’s roots, strong sense of family, ambiguity of biculturalism and love, of course: those are the inspirations behind Vaderetro’s Spring/Summer21 Official Campaign. The protagonist —embodying an intrepid young American of Italian immigrant parents, visits Italy for the first time where he falls in love. Despite the protests of his parents, the young couple gets engaged.
The campaign has been entirely shot on film, which enhances the “movie-style” mise-en-scene divided into five key scenes.

1. How to impress your father-in-law

II. The Engagement

III. Meet the family

IV. The lunch

V. Farewell…

Photography: Carmine Romano

Art Direction: Roberta Astarita