The Brand

A little anachronistic*, a little old-fashioned, Vaderetro is both anti-modern and thoroughly retro-garde*. It is not just a brand; it is an art de vivre. We spread arts, cultures, and subcultures through our unique and diverse genderless* clothing style.

 

This is not fashion*. We refuse a temporary ideal, ephemeral fashion, choosing a pro-authenticity – anti-“product” ethos instead. Vaderetro transcends any socially constructed barriers to transmit an effortless vision of apparels.

 

As a time machine, Vaderetro selects, rediscovers and rethinks what once were wardrobes essentials. Reinventing the past to create the new, we tell the story of a Paradise Lost named after the fond memories of days long gone. We nurture ourselves from one precise emotion: nostalgia*. Every season, Vaderetro is reborn from its own ashes into another zeitgeist*.

 

After all, Vaderetro is a kind of rebellion: a touch impertinent, a touch eccentric. We celebrate individuality and self-creation resisting a world of uniformity that comes with picking mass- produced garments off a rack. Vaderetro is the power of choosing to be you, accepting your uniqueness and acknowledging that you don’t need to be the whole to be part of the whole.

vaderetro glossary

*Anachronistic adjective
UK /əˌnæk.rəˈnɪs.tɪk/ US /əˌnæk.rəˈnɪs.tɪk/
1: existing out of its time in history

*Fashion noun
UK /ˈfæʃ.ən/ US  /ˈfæʃ.ən/
1: A style that is popular at a particular time
2: A practice or interest that is very popular for a short time

*Nostalgia noun
UK /nɒsˈtæl.dʒə/ US /nɑːˈstæl.dʒə/
1: A wistful or excessively sentimental yearning for return to or of some past
period or irrecoverable condition

*Zeitgeist noun
UK /ˈtsaɪt.ɡaɪst/ /ˈzaɪt.ɡaɪst/ US /ˈtsaɪt.ɡaɪst/ /ˈzaɪt.ɡaɪst/
1: The general set of ideas, beliefs, feelings, etc. that is typical of a particular
period in history

*Retrograde adjective
UK /ˈret.rə.ɡreɪd/ US /ˈret.rə.ɡreɪd/
1: Returning to older and worse conditions, methods, ideas, etc…

*Avant-garde adjective
UK /ˌæv.ɑ̃ːˈɡɑːd/ US /ˌæv.ɑ̃ːˈɡɑːrd/
1: Avant-garde ideas, styles, and methods are very original or modern in
comparison to the period in which they happen

*Retro-garde adjective
1: Returning to older ideas with original methods

*Genderless adjective
/ ˈjen-dər-ləs /
1: suitable to or for either sex
also : not reflective of the experiences, prejudices, or orientations of one
sex more than the other